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Effects of praise and flattery on the brain

2023
Tohoku University, Sendai, Japan
Both sincere praise and flattery are rewarding in different ways, but the various effects of these types of praise are not obvious. Here, the researchers examined the brain activity of participants who received sincere praise or flattery after performing a visual search task. Using neuroimaging, the researchers found different effects of praise. The activation of the part of the brain modulating reward and pleasure processing was higher when participants received sincere praise than when they received flattery. The scientists also observed a socio-emotional effect, based on the positive feedback conveyed by praise. Altogether, they found that the neural dynamics of the rewarding and socio-emotional effects of different types of praise differ.
Sincere praise and flattery: reward value and association with the praise-seeking trait
Shotaro Fujiwara
#1802
Added on: 05-02-2023
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